Portfolio

DHH Law Firm, HCMC - Vietnam

Summary

  • Under: bloki.me by Picklesniffers Co. LTD
  • Scope: Project & Product Management, App & Web, UI/UX, Branding & Social Media Assets, SEO, Prints
  • Project Month & Year: June to September 2024
  • Status: Done

Concerns

Domains and Hosting
  • dhhlawfirm.vn: Used only for emails
  • dhhlegalservices.com: Hosted the English WordPress website
  • luatdaihuyhoang.vn: Hosted the Vietnamese WordPress website, SEO, and site
  • The client relied on a low-quality hosting provider and was being charged twice for the same services
Social Media Accounts
  • Had three Facebook accounts, two LinkedIn accounts, and TikTok, Pinterest, and YouTube accounts, with no access to any of them
  • Zalo account was not set up as a business account
SEO
  • SEO performance was extremely poor: The company name did not appear on Google, and there was no presence on Bing
Company Profile and Team Branding
  • No consolidated company profile for print or digital use
  • Lacked professional corporate photos for use on the website and company profile

Solutions

Domain and Hosting
  • Migrated hosting to a stable and reliable provider, consolidating hosting and email services into one subscription
  • Unified all domains under dhhlawfirm.vn as the primary domain, with other domains redirected to it
Website Revamp
  • Merged and revamped the content of the English and Vietnamese websites
  • Ensured the website is fully responsive, with SEO-friendly code and optimized content
SEO Improvements
  • Enhanced the Google Business Profile to comply with SEO best practices and added the company to Bing search results
  • Created Linktree and Beacons pages to boost SEO visibility and simplify access to online resources
  • Established initial SEO benchmarks for tracking progress
Social Media Recovery and Cleanup
  • Recovered and organized Facebook and LinkedIn accounts, cleaning up unnecessary or outdated content, and secured access to TikTok, Pinterest, and YouTube accounts
Company Profile and Team Branding
  • Created a professional company profile for print and PDF formats to support marketing and branding efforts
  • Took professional corporate photos of the team to use on the website and company profile
  • Advised on converting the Zalo account into a business account for better branding and reach

URLs